Getting To Zero

How to have, be and do enough.

Hiking above Longyearbyen, Svalbard in 2019. It’s residents were feeling the effects of climate change.

Hello! I’m Matt, founder and author of Zero Matters. I’ve started this blog to explore how we can all build a happier, healthier, richer and more sustainable lifestyle on the way to zero carbon emissions. Because this stuff matters.

But the zero in the name also has another meaning for me:

I burnt out….Hard

So I am starting again from zero, following my instincts to rebuild a more purposeful and sustainable life.

I’ve spent 15 years working in the videogame industry so far, a lifelong passion of mine, and had lots of success in the field.

But, there was always a little voice inside telling me that it wasn’t my only path in life; I hadn’t yet found my tribe. A new path would reveal itself one day, for which I would feel so much passion and purpose. I would know when I needed to take the leap of faith and do it.

During late 2020 into 2021 this voice became a scream as I started to burnout in my day job. Sure, videogames were helping many around the world connect and escape the anxiety of the pandemic, but I still couldn’t give satisfying answers to the questions on my mind.

Difficult questions:

Am I really improving people’s lives or just helping fragment their attention?

Does our industry give people moments they truly love or mostly provide endless busywork and dopamine hits to part them from their time and money?

Does any company really need another billion or trillion dollars?

(Don’t get me wrong though, my current company does a lot of good for others with the money they make)

Why do people at all levels of success always feel there is one more career target that will finally fill the hole they have been trying to fill their whole lives?

Why do so many strive for riches beyond imagination, the adoration of others or fame, more, more, more, at the expense of having any planet left for anyone to care one day?

Doesn’t it suck that millennials got so financially screwed that even rent is a challenge, let alone saving the planet like we all thought we would do?


Then one day, walking outside along a canal in my home city of Helsinki; I realised the answer to all of these questions is so simple. Very few people stop to define for themselves what enough means to them and how that affects the world around us.

How could you have enough?

How could you be enough?

How could you do enough?

Rick and Morty Season 5: “Gotron Jerrysis Rickvangelion”

If these are the sort of questions you are interested in answering for yourselves then you are not alone! I’ve started writing this blog to connect with people just like you. To share what “enough” means for me and how I am getting there, to explore how we can all help and learn from each other.


We spend our lives working, rushing, climbing, reaching, hardly stopping. If we do stop, it isn’t long until that compulsion kicks in to start scrolling, binging and FOMOing to distract ourselves from what we have left unanswered.

Distraction, we can’t get enough of it. It’s often much easier to go where the wind blows, or follow the relentless climb to where we think we might find the answer, than to listen to that voice inside us. Often, we can do better for ourselves and the planet, by stopping, to ask what we are reaching for. What is Enough? If we don’t, then we are set for a life driven by someone else’s interests, someone else’s algorithms, someone else’s agenda.

Exploring this idea of “enough”, can make our lives much richer and our planet much cooler.

My Measurements:

I’ve been Vegan for 20 years, inspired as a teenager by Frenzal Rhomb and studying Biology in school.

I’ve been chasing FIRE for 6 years, regularly reading Mr.Money Mustache and Monevator.

I am also a calisthenics and mindfulness nut, and a bit of a minimalist.

I’m sharing these links for a bit of flavour and to give back, and don’t get anything for them 😉

And finally…

I’m not going to preach to you or tell you that you must do any of these things right now (although time is running out 😬); everybody has different circumstances and perspectives, but I will share my learnings from these aspects of my life. My hope is that you will be inspired to make changes towards a sustainable lifestyle that is sustainable for you at this moment, then take steps towards the rest. I strongly believe our relationship with food, money, our mental and physical health and “stuff” can completely revolutionise our planet’s health too.

If this all sounds like a swell time to you, then I hope you will enjoy following my journey! Thanks for checking out my site!

I can’t wait to interact with you all and be challenged by some of you too!

If you would like to support my work, you can do so via the buttons below. Thank you 🙂